Dominate AI-generated search results*
Generative engines like ChatGPT, Perplexity, and Google AI Overviews are synthesising answers from across the web. We make sure your brand is the source they pull from.
The Generative Shift
Search results are now generated. Your content needs to be source-worthy.
Generative engines don't just list links — they read, reason, and write answers by synthesising information from multiple sources. The brands that get cited are the ones whose content is structured, authoritative, and easy for AI models to extract from.
Generative Engine Optimization (GEO) is the discipline of engineering your content, technical signals, and brand authority so that AI models consistently choose you as a source when generating answers in your domain.
Talk to a GEO specialistGenerative Engines
AI writes the answers
Citation Optimisation
Become the cited source
Impression Growth
More visibility in AI results
Source Authority
AI trusts your content
By the Numbers
The generative search opportunity
40%
of Google results now include AI Overviews
Generative results are reshaping how users find information
2×
more impressions
Brands optimised for GEO see double the AI-generated impressions
115%
citation lift
Average increase in AI citations after GEO optimisation
6
generative engines tracked
ChatGPT, Perplexity, Gemini, AI Overviews, Copilot, and more
What We Do
End-to-end GEO, engineered for generative search
From reverse-engineering AI citation patterns to building source-worthy content, we cover every dimension of optimisation needed to win in generative search.
Generative SERP Analysis
We reverse-engineer how generative engines construct answers for your target queries — identifying which sources get cited, how content is synthesised, and where the gaps are.
Content Optimisation for LLMs
Rewrite and restructure your content using techniques proven to increase LLM citation rates — including claim-based formatting, statistic inclusion, and source-worthy prose.
Technical GEO Implementation
Implement structured data, entity markup, and semantic HTML patterns that make your pages easier for generative models to parse, attribute, and reference.
Multi-Engine Optimisation
Each generative engine — ChatGPT, Perplexity, Gemini, AI Overviews — weighs sources differently. We tailor your strategy to maximise visibility across all of them.
Citation & Impression Tracking
Monitor exactly when and where your brand is cited across generative engines with proprietary tracking that goes beyond traditional rank monitoring.
Conversational Query Mapping
Map the natural-language queries your audience uses with AI tools and align your content to match the conversational patterns generative engines prefer to surface.
Our Process
How we get you cited by generative engines
A data-driven, five-step process that transforms your content into the source generative engines trust and cite.
01
Generative Landscape Audit
We query every major generative engine with hundreds of prompts relevant to your business to map your current visibility, citation frequency, and competitor positioning.
02
Source & Content Gap Analysis
We identify exactly why competing sources are being cited over yours — analysing content depth, authority signals, formatting patterns, and entity coverage.
03
Content & Technical Optimisation
Our team restructures existing content and produces new pages engineered for LLM retrieval — with statistics, quotable claims, structured data, and authoritative sourcing.
04
Authority & Entity Building
We strengthen your brand's entity graph and authority signals through strategic digital PR, knowledge panel optimisation, and high-quality citation earning.
05
Track, Report & Optimise
Ongoing monitoring across all generative engines with monthly reporting on citation share, impression growth, and content performance — with continuous iteration.
Why Oblocks
Built for the generative era, not retrofitted
Most agencies treat GEO as an add-on to traditional SEO. We engineered our methodology from the ground up around how generative models retrieve, evaluate, and cite sources — because the rules are fundamentally different.
Our approach is informed by research into LLM retrieval-augmented generation, citation mechanics, and real-world testing across every major generative engine.
FAQ
Common GEO questions
What is Generative Engine Optimization (GEO)?
GEO is the practice of optimising your digital presence so that AI-powered generative engines — like ChatGPT, Perplexity, Google AI Overviews, and Gemini — cite, reference, and surface your content when generating responses. It goes beyond traditional SEO by focusing on how large language models select, synthesise, and attribute sources.
How is GEO different from AEO or traditional SEO?
Traditional SEO targets blue-link rankings. AEO (Answer Engine Optimization) focuses on featured snippets and direct answers. GEO specifically targets the generative AI layer — optimising for how LLMs retrieve, weigh, and cite sources when constructing multi-source synthesised answers. GEO accounts for factors unique to generative models like citation probability, content extractability, and entity authority.
Which generative engines do you optimise for?
We optimise across all major generative engines: Google AI Overviews, ChatGPT (including search and browsing modes), Perplexity AI, Google Gemini, Bing Copilot, and emerging platforms. Each engine has distinct retrieval and citation patterns, and we tailor our approach accordingly.
What kind of results can I expect from GEO?
Most clients see measurable increases in generative engine citations within 60–90 days. Typical outcomes include a 2x increase in AI-generated impressions, significantly higher citation rates for target queries, and growth in branded search volume driven by increased AI visibility.
Do I need existing SEO before investing in GEO?
A strong SEO foundation helps, but it is not a prerequisite. Generative engines pull from a wide range of sources and weigh factors differently than traditional search. We work with businesses at every stage — whether you have mature SEO or are building your digital presence from scratch with a GEO-first approach.
How do you measure GEO performance?
We use proprietary tracking to measure citation frequency across generative engines, share of voice versus competitors, impression counts in AI-generated results, content extractability scores, and downstream metrics like branded search growth and referral traffic from AI platforms.
Get started
Ready to own generative search?
Book a free GEO audit. We'll show you exactly how your brand appears across every major generative engine and what it takes to become the source they cite — no commitment required.
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