The cost to hire a digital marketing agency depends on the scope of work, your industry, and the experience level of the agency.
Small businesses typically pay between $600 and $2,000 a month on retainer. That usually covers a focused set of services like SEO, Google Ads, or social media management. Medium-sized businesses tend to have larger budgets, often starting at $2,500 and going up from there depending on how many channels they need covered.
Project-based work like a website build or a one-time audit is usually priced separately and doesn't follow the same retainer model.